Find the products and information you need faster and easier!
Navigate with Confidence Using a More Intuitive structure and design.
Complete everyday tasks quickly with streamlined experiences.
A cohesive digital experience that refrlects the strength of the Würth brand.
Release 1 introduces the first phase of our website transformation, focused on enhancing the homepage, navigation, and footer experiences that customers use every day.
Customers may notice a blend of new and familiar experiences during the transition, and this is intentional. By rolling out changes incrementally, we can reduce disruption, monitor performance, and ensure each enhancement delivers value before expanding to future releases.
Together, these foundational updates set the stage for a simpler, more intuitive digital experience. While these changes may appear subtle on the surface, they establish the foundation for future enhancements that will make it easier for customers to do business with us.
| Experience | What's Changing | Why It Matters |
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| Homepage | New Modernized Design | Delivers a cleaner, user-friendly experience that improves usability and confidence while shopping. |
| Stronger Würth Branding | Creates a more cohesive brand experience that reinforces trust and credibility. |
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| More Prominent Search Bar | Enables customers to locate products more quickly, reducing effort and improving efficiency.
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| New Merchandising Elements | Highlights relevant products, categories and solutions to improve discovery and support purchasing decisions.
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| Hover State Feature | Allows customers to preview options and navigate faster with fewer clicks.
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| Services → Solutions & Services | Better reflects the breadth of ways Würth supports customers beyond products.
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| Resources → Help Center | Creates a clearer destination for answers, support and self-service.
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| Brands, Industries & Deals → Shop Products Window and at Bottom of Homepage | Improves product discovery by organizing shopping paths around how customers prefer to browse.
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| Global Header | Simplified Account Flow | Reduces friction and makes common account tasks easier to complete.
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| Consolidated Links for Login/Register, Cart and Checkout | Streamlines the shopping journey and reduces confusion.
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| Check Order → Check Order Status | Uses clearer language so customers immediately understand where to track their orders.
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| Checkout → Cart Icon | Aligns with common ecommerce conventions, making the experience more familiar and intuitive.
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| New: Shop Section | Connects customers to our full product assortment, the brands they know and trust, and enables them to navigate by industries that are most relevant to them.
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| Browse by Products | Provides a straightforward path for customers to locate products by category.
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| Shop by Brand | Makes it easier for customers to find and purchase from brands they already know and trust.
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| Explore by Industry | Helps customers quickly find products and solutions tailored to their industry needs.
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| Global Footer | Expanded Company Information | Provides easier access to important information about Würth and our capabilities.
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| New Dedicated Würth Branded Products | Makes it faster to discover Würth-exclusive products and solutions.
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| New Solutions Section | Highlights programs and services that help customers solve business challenges beyond product purchases.
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| Resources Consolidated into Help Section | Simplifies access to support, answers and self-service resources when customers need assistance.
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| Reinforced Würth Branding | Creates a more cohesive brand experience that reinforces trust and credibility.
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